"Each year, heritage groups, museums, communities, schools, access centres and libraries throughout New Brunswick celebrate the province's diverse heritage by hosting special activities during Heritage Week (the second week in February). In New Brunswick, 7 days are selected for Heritage Week - to include National Flag Day (February 15) and National Heritage Day (the third Monday in February).

New Brunswick’s department of Wellness, Culture and Sport has promoted Heritage Week every year since 1994. As part of a provincial heritage education and promotion initiative, the department sets aside 7 days each year for the purpose of fostering partnerships and raising awareness of heritage within other branches of government as well as private and public sector agencies. The 7 days are chosen to include National Flag Day (February 15) and National Heritage Day."